4.
I disagree on the naming front. I hate it when companies name their products with a different fancy buzzword for every new model. I mean, what about Scythe? Mugen, Ninja, Infinity, etc. All great trendy product names but they don't tell me anything about the cooler I'm buying. I mean at least Noctua's naming makes it clear what size fan the cooler uses!
Lots of information in a product name is a good thing for. It gets a little ridiculous when you name your products like delta does though. I think noctua strikes a reasonable balance with names to info.
Besides, when you're aiming at the crowd noctua is aiming at, the most important thing is performance above all else. Average joe looking for a CPU cooler isn't going to be looking at six different 120MM tower monsters, he's gonna be buying a budget solution because he needs it and won't use the extra headroom of a noctua style cooler.
[Posted by: GuitarBizarre | Date: 06/26/08 03:11:16 PM]