Jen-Hsun Huang, chief executive officer of Nvidia Corp., a leading supplier of discrete graphics processing units (GPUs), said that the company was not interested in developing its own x86 microprocessors. This is a yet another denial of Nvidia’s plans to enter the x86 central processing units market.

“If we have such a product [x86 microprocessor], I haven’t found it yet. It’s just not important right now,” said Mr. Huang in an interview with the New York Times.

It is rather crucial for Nvidia to have x86 technology as soon as possible: both Advanced Micro Devices and Intel Corp. plan to release microprocessors with integrated graphics cores, which will quickly destroy the market of chipsets with built-in graphics. In addition, Intel Corp. plans to release a standalone GPU that is compatible with x86 and the market may well start using x86 for graphics processing.

The head of Nvidia claims that x86 central processing units is not a priority for his company. Instead, Nvidia will keep investing into leading-edge graphics processors, proprietary compute unified device architecture (CUDA) version of C language for general-purpose computing on graphics processing units (GPGPU), as well as Tegra system-on-chip devices for handhelds.

“But in order to do something great in the future, you have to take risks today,” added Mr. Huang.

Tags: Nvidia, Geforce, GPGPU, Tegra, x86