Because hard drive companies are pushing the envelope with SATA-150?
Nope.
My gues,.... It's all about marketing and $$$$$$!

Graphics Company to Accelerate Storage
[06/04/2004 04:30 PM]NVIDIA Corp. said this week it is on-track to deliver a core-logic set for mainboards with support for Serial ATA-300 standard – a speed-bin of currently-shipping Serial ATA-150.
As part of the company’s commitment to driving innovative integrated technologies into its single-chip core-logic architectures, the NVIDIA SATA 3Gb/s (Serial ATA-300) solution will be incorporated into future NVIDIA nForce media and communications processors (MCPs) by the end of the year. NVIDIA will also be working with
NVIDIA’s effort to bring Serial ATA-300 into the market by the end of 2004 is likely to be priced by customers and will solidify NVIDIA’s positions on the chipset market. The company introduced its first MCPs with native Serial ATA-150 more than 10 month later than competitors. Therefore, the boost in Serial ATA-300 introduction seems to be important for the Santa Clara, California-based graphics company.
The forthcoming innovative chipset from NVIDIA is CK8-04 designed for AMD’s Socket 939 processors will reportedly sport 1000MHz HyperTransport bus, 4 Serial ATA-150 ports with RAID, 2 Parallel ATA-33/66/100/133 channels with RAID, Gigabit Ethernet, 10 USB 2.0 ports, 4 PCI slots, High-Definition 24-bit 96kHz 7.1 audio as well as something NVIDIA calls PCI Express x20. It is not clear which of NVIDIA’s MCPs will sport Serial ATA-300.
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