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Perhaps, ATI Technologies, graphics product group of Advanced Micro Devices and former designer of chipsets that are now sold under AMD brand-name, was not keen on development of high-end core-logic sets with innovative functionality. However, with the new SB700, which development began long ago, AMD will be in position to target systems with rich functionality.

AMD’s new SB700 will support a number of innovations previously not available from AMD and other developers of chipsets. The main highlights of the SB700 I/O controller is support for consumer infrared port, TPM (trust platform module) support as well as HyperFlash technology. Infrared support will help the new platforms from AMD, such as code-named RS780, to become more popular among consumers and multimedia enthusiasts, whereas support of TPM and HyperFlash (a technology similar to Intel NAND) are likely to be welcome by business and enterprise customers.

AMD SB700 will support 6 Serial ATA-300 ports with RAID capabilities, external-Serial ATA, Parallel ATA/flash controller, high-definition audio controller, 12 USB 2.0 and 2 USB 1.1 ports, PCI interface and so on.

AMD SB700 production is scheduled to begin in late-2007 or early-2008, in time with AMD’s latest code-named RS780 chipset with built-in DirectX 10-class graphics.

Officials for AMD did not comment on the news-story.

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Discussion

Comments currently: 1
Discussion started: 10/26/07 06:39:40 PM
Latest comment: 10/26/07 06:39:40 PM

[1-1]

1. 
I think its a good move by AMD to target as many aspects of the PC hardware as possible...

It's quite obvious that they're having a hard time trying to topple Intel's current dominance in the processor market (i.e. thanks to Intel's C2D microarchitecture).

So, AMD is now thinking of other ways to gain revenue and challenge Intel's chipset-making capabilities as well...and hopefully gain some market-share that'll help keep AMD afloat...especially during hard times like what they're currently experiencing.

If making these chipsets will keep revenues coming in...no matter how small...at the start...it's better than having no revenues at all.

Whether we like it or not...competition is good for everyone...whether your an Intel fan or an AMD fan...because without the other company...processor prices would be steep/higher since it would be dictated by only one company...and then suddenly...we won't have cheap quad-cores in the market anymore.
[Posted by: BeowulfX | Date: 10/26/07 06:39:40 PM]

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