Bookmark and Share

Tags

32nm 40nm 45nm AMD Apple ASUS ATI ATIC Atom Business Cypress E-Book Evergreen Fermi Flash Geforce Globalfoundries GT300 Intel Microsoft Nforce Nokia Nvidia Radeon Semiconductor Sony SSD TSMC USB Windows

News

Microsoft Corp. confirmed during the E3 conference that it does have plans to reduce the cost of its Xbox 360 game console, however, did not say when exactly the company proceeds with the intention. Analysts believe that the company may slash the pricing of the console by Christmas.

Vice president of Microsoft Game Studios said at E3 that the company would like to attract novice and casual gamers, those, who currently buy Nintendo Wii gam console, to its Xbox 360 platform. For that the company will need to cut down the price of its machine in the first place and also develop appropriate games.

“We need to compete effectively for that customer and part of that is getting to the mass market price point for the console. We definitely are working on that area,” Mr. Kim is reported to have said in an interview with Bloomberg.

Earlier it was reported that following the E3 price drop Microsoft’s Xbox 360 core package will cost $249, the Xbox 360 premium version will drop to $349, whereas the Xbox 360 elite model will be available for $399. Currently the appropriate versions of the consoles are sold for $299, $399 and $479, respectively. Meanwhile, Nintendo Wii, which outsels PlayStation 3 and Xbox 360 combined, is available at $249.

“The timing depends on a lot of different factors and we’ll just keep evaluating those,” Microsoft entertainment and devices division president Robbie Bach said in an interview today.

But in fact, the question of when Microsoft drops the price of Xbox 360 is also really important, as Nintendo may respond with its price-cut and the Xbox platform will not take any advantages from its equal price to Wii.

Discussion

Comments currently: 2
Discussion started: 07/13/07 04:51:21 PM
Latest comment: 07/17/07 02:22:56 PM

[1-2]

1. 
For all of you out there in xbox 360 heaven, and those in xbox 360 Never Never Land, if you have an xbox 360 and need it repaired, and Microsoft will not fix it for you... I suggest ww.xbox360repair.biz

Happy to serve you.
Ps,
As far as price drops.... Let's just see if Microsoft can actually fix an xbox 360 to be stable for more than 120 days.
[Posted by: xbox360repair.biz  | Date: 07/13/07 04:51:21 PM]

2. 
Please delete post #1 as it is an advert.

Xbox 360 has its issues, but for many of us its working just fine. I do applaud msft for giving all owners a 3yr warranty.
[Posted by: idave  | Date: 07/17/07 02:22:56 PM]

[1-2]

You must log in to add comments.

Forgot password? Registration

remember me



Related news

Latest News

Tuesday, November 24, 2009

10:37 pm | Despite Netbook Popularity, Consumers Still Want Notebooks – IDC. Even in Asia, Consumers Still Prefer Notebooks over Netbooks

4:04 pm | Imagination Intros Processors for “Internet Everywhere” Consumer Electronics. Imagination Presents Connected Processors for CE Devices

3:33 pm | Sub-$99 Blu-Ray Players Black Friday Deals Available, But Not a Lot. Walmart to Sell BD Players for $78 on Black Friday

12:27 pm | Microsoft Sued for Banning Third-Party Xbox Memory Cards. Memory Cards Supplier Sues Microsoft

11:55 am | OCZ to Release External USB 3.0 Solid-State Drive. OCZ USB 3.0 SSD Incoming for Consumer Electronics Show

7:52 am | Nvidia’s CEO Expects Underpowered Mobile Devices to Gain Popularity. PC of the Future – Web-Based Device with 4G Connectivity, Says Chief Exec of Nvidia