News

In a bid to revive sales of the Xbox 360 video game console in the U.S., Microsoft Corp. plans to drop the price of the “Pro” flavour of the machine and also introduce a new model with 60GB hard disk drives, according to market rumours.

As news-stories at Ars Technica and Hollywood Reporter claim, Microsoft intends to cut the price of the Xbox 360 20GB that now retails for $349 to $299 already this month and also introduce a model with 60GB hard disk drive, which will cost $349. Eventually the 20GB model will be discontinued, according to news-stories that cite anonymous sources.

Earlier this year – in February, March and April – the world’s largest developer of software lowered pricing of its Xbox 360 game console in Japan, Europe and several Asian markets in order to better compete against Nintendo’s Wii and Sony Computer Entertainment Inc.’s PlayStation 3.

The plan for the USA market does not seem to be inline with price drop strategy for other markets. Enlarged storage space will hardly attract many new customers to Xbox 360 console, especially in case the entry-level Xbox 360 Arcade will continue to sell for $279, whereas the high-end Xbox 360 Elite will retain its price-level of $449.99 without improved functionality.

Microsoft Corp. did not comment on the news-story.

Discussion

Comments currently: 0

You must log in to add comments.

Forgot password? Registration

remember me



Related news

Latest News

Saturday, November 21, 2009

7:53 am | Cell Network Operators Set to Become Largest Mobile Internet Devices Sellers – Analysts. Mobile Network Operators to Gain Strength in Devices

Friday, November 20, 2009

10:11 pm | ATI Seeks Its Best to Ensure More Radeon HD 5-Series Supplies – Company. Additional Number of DirectX 11 Graphics Boards is Incoming

11:56 am | Fusion-io’s SSD Setup Reaches 1TB/s Aggregate Bandwidth. Fusion-io Gets Contracts from Government, Creates World’s Fastest SSD Setup

10:06 am | Notebook – the Most Desired Christmas Gift, Says CEA. Notebooks, Players and HDTVs Top Christmas Presents Wish List

9:11 am | Ebay Completes Skype Sell Off. Skype No Longer Belongs to Ebay