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Following the sequence of product delays, Intel’s chief executive officer Craig Barrett addressed the company’s management and employees a letter criticizing the company’s execution and vowing for all-out mobilization to bring the company back on track in terms of technology.

Intel Corporation’s latest products, such as Pentium 4 “Prescott” processor, Pentium M “Dothan” processor, as well as some other SKUs, including the forthcoming mobile chipset code-named Alviso, all faced delays because of various reasons. Furthermore, the company had to call back certain Grantsdale and Alderwood (i915 and i925X) chipset products as a result of a flaw with process technology, which cost the firm about $38 million.

The company has never experienced so many product postponements and even though the firm still delivers positive financial results its CEO addressed the technology issues with his letter parts from which are published by News.com web-site.

“I recently spoke to Intel’s senior managers about our execution,” Barrett said in the memo, e-mailed to the company employees on July 21.

“Yes, I spoke bluntly and directly, because to me, there is nothing more essential to Intel’s success than its culture of operational excellence and our performance to values such as discipline, results orientation and customer orientation. I spoke bluntly also because it is part of our culture to address our problems with honesty and to resolve to fix them.”

“Our business is complex, and we have set high expectations for ourselves. Therefore, it is critical that everyone – beginning with senior management but extending to all of you – focus intensely on actions and attitudes that will continue Intel’s strong track record of technology leadership leading to outstanding company performance and satisfied customers,” Barrett said in his memo.

“Finally, I was direct because I wanted senior managers – whose job it is to set expectations to all of you and to provide direction and coaching – to have no doubt about the need to improve our performance.”

“By many measures, Intel is performing well. This past quarter, we did achieve $1.8 billion in profits (up nearly 100% from 2003) as well as higher revenue growth than you'd expect for this time of year, and we gave an outlook for $8.9 billion in revenue for the next quarter – an all-time record, if we reach it. But this just makes our recent problems all the more disappointing--because of what we could achieve if Intel were performing well in all major aspects,” the CEO added.

It is not clear what effect can the letter have on the company’s track-record.

An Intel representative did not immediately return enquiry seeking for comments.

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Discussion

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Comments currently: 5
Discussion started: 07/28/04 10:03:36 AM
Latest comment: 07/29/04 09:38:03 AM

[1-5]

1. 
I used to be an ALL Intel guy, but due to the recent problems with Intel and the BAD performance of there processors I am now a PRO AMD guy. Why should I buy an expensive Intel if I can buy an AMD thats faster and cheaper?

I'm now going to buy an AMD 64 3500+, what processor from intel can beat that at an affordable price?

rgds,
[Posted by: koenwuyts | Date: 07/28/04 10:03:36 AM]

2. 
I'm glad to see the CEO address the company on this issue. I have build only Intel PC's since my first MMX 200. My latest machine was built to use a "Prescott" 2.6 or 2.8 GHz CPU, but heat problems (my understanding) prevented them from creating these parts in the 478 package. With that stupid 31 stage addition the new parts aren't fast enough to warrant a new motherboard, video card and memory. My next machine will be an AMD if I must replace everything. I'm so sad that Intel has let me down, but I can't justify the expense just to stay current.
[Posted by: dwmsdsl | Date: 07/28/04 12:41:46 PM]

3. 
If you worked at Intel, you'll know that if Craig Barrett steps in, something has gone wrong and needs some serious fixing.

I'm not a pro-anything guy. I take whichever CPU gives me the best performance for the apps I use. The old concept of "which one is better?" doesn't exist. P4s win in certain apps, Athlon64 wins in others.

For media encoding and some 3D animation work, it'll be Intel. For engineering where math performance is priority or for compiling applications, I'll go AMD64.

If I don't need much performance, say for a fanless router using Linux/BSD, I go VIA C3 with its hardware encryption for VPN. (I build my own firewalls and routers).

The concept of favouring one company over another is a bit narrow-minded as you aren't taking advantage of what each has to offer. It like all those Linux fanatics that don't see BSD, and yet BSDs have been used by companies like Yahoo and the one responsible for those special effects in The Matrix. (I actually use both BSD and Linux, as well as Windows for various setups at home.)

No one is holding a gun to your head and saying "AMD or Intel...Pick one or die". You can adopt both if you have the money for multiple systems.

I've been building PCs since Intel's 80286. Heck, the 286 system is still working today. I've remained on a "non pro-anything" stance.

The only thing I've never liked from Intel is the P4. (I don't own one and don't intend to buy one...In fact, I'm skipping it until Pentium-M variants become mainstream, since "power dissipation for performance", P-M is far superior for a similar level of P4 performance...I wished they have a new chipset for it with faster RAM and bus speeds).

Intel do make one of the best network chips (low CPU usage, very reliable) which are far superior than that Realtek or VIA crap that is usually integrated in most desktop mobos.
[Posted by: 22 | Date: 07/28/04 05:17:15 PM]

4. 
Have built Intel boxes up till now for the variety of reasons that favored them at the time. That time is past, at least for now, and AMD64 will be in the next box. We'll see in a few years after that what's cookin.
[Posted by: Anemone | Date: 07/28/04 06:38:05 PM]

5. 
#3 Yeah, it's the first time seeing some one point out one of the excellent proposes of the C3.

The P4 northwood is very good, P4 willete and prescott suck, if intel have putt 2 northwood core on the same chip you could get less transistors, the same cache, and a lot more performance, if they work in parallel at 2.ghz you already get 4.0Ghz and if 3.4 is possible this mean 6.8Ghz was possible, assuming there weren’t serious heating problems.
But if they work in SMP I guess not, since you can get a true 2X in all aplications.
[Posted by: I | Date: 07/29/04 09:38:03 AM]

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