NVIDIA, just like Intel, is not only a well-known developer of semiconductors and chips, but also the developer of different terms and brand-names. Although some of them are brought by industry and other players of the market, sometimes they are generally associated with NVIDIA by the end-users. For instance, just remember such words like GPU, IGP, MCP and so on. Apparently, NVIDIA also wants the industry to forget some terms and widely used names, as reported by our colleagues here.

According to the unofficial, and possibly confidential information, NVIDIA asked their partners to use some brand new phrases when describing the nForce2 platform. On the other hand, the Santa Clara based company strictly forbids its partners to use words like “integrated graphics”, “integrated graphics chipset”, since “integrated graphics” is always taken as slow, low-end and maybe even unreliable. nForce2 should provide quite high performance and the parent of the core-logic definitely wants everyone to understand this.

What becomes ridiculous, is the enmity to the word “bridge”. Intel tried to convince us to use MCH (Memory Controller Hub) and ICH (Interconnect Controller Hub) in 1998 to 1999 instead of the good-old words North Bridge and South Bridge respectively. Maybe they did not try hard enough, but we still use the words we have used for more than a decade already. Furthermore, Intel itself writes these terms in their documents. Now it is NVIDIA’s turn: they order their partners to forget the language units like North Bridge and South Bridge when talking about nForce2.

Well, NVIDIA should work out certain naming strategies for the other devices based on their chips. Like “Pixel Blower” for the graphics cards and so on...