Due to Gainward’s success that generates pretty strong demand on retail shelves all over Europe, NVIDIA have appointed Gainward a “European Retail Partner” to show the strong partnership between the two companies in terms of product development and channel marketing. Well, nothing surprising in this information, so to say. Hercules, who is one of the most powerful and well-known retailers in Europe, now sells graphics cards powered by GPUs from ATI Technologies. ELSA ceased to exist, Creative Labs is not as big, as it used to be a couple of years ago, moreover, there are a lot of companies that entered the market quite recently, hence, has not yet managed to maintain strong positions on the market. As a result, basically, Gainward seems to be the most important NVIDIA based graphics card vendor in Europe.
Nothing is said about Gainward’s market share on the continent, by the way. In some countries these graphics cards are not widely-spread, while in the others this company is well-known and respected for their products.





