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A representative for Nvidia Corp. said in an interview with an online publication that nobody in the world, except the United Kingdom, “cares” about ATI Radeon graphics processing units that compete against Nvidia’s GeForce. The scandalous claim was “supported” by demonstration of market share graphs that did not include ATI, graphics product group of Advanced Micro Devices, at all.

“The UK is the only place in the world where anyone talks about AMD or ATI,” said Roy Taylor, vice president of content business development at Nvidia, in an interview with Tech Radar web-site.

According to Jon Peddie Research, among 358.47 million graphics adapters (Q1, Q2, Q3, Q4) supplied last year (including standalone and integrated options for desktops, notebooks and workstations), approximately 70.194 million came from ATI, graphics product group of AMD. However, when the interviewers noted this fact to Mr. Taylor, he replied that nobody cared about that.

It is unclear whether the claim that nobody in the world, except the UK, cares about the rival fits into common business ethics and is whether this is a reflection of Nvidia’s official attitude towards AMD, or a personal opinion of Mr. Taylor. It also not clear why Nvidia continues to develop core-logic sets for central processing units from AMD if they are not needed anywhere in the world except the UK.

This is not the first example of Nvidia’s controversial behavior in the recent weeks. Back in April the chief executive of the company – Jen-Hsun Huang – promised to open a can of whoop-ass on Intel Corp., the world’s largest maker of central processing units, whereas chief scientist of the company – David Kirk – said that AMD’s ATI did not have competitive products at all.

Discussion

Comments currently: 17
Discussion started: 05/12/08 12:21:28 PM
Latest comment: 07/25/08 02:09:03 PM
Expand all threads | Collapse all threads

[1-9]

1. 
Nvidia employs bunch of egoist kids for their public relations. They could at least find normal kids, but they chose egoist fools. Why? I dont know and I dont care, however I dont live in UK and I care about radeon gfx cards, therefore their statement is false.
[Posted by: BorgDrone  | Date: 05/12/08 12:21:28 PM]

2. 
if you care about subpar inferior products then no one cares about you borgdrone.

You have got to be a raving idiot to consider ATI or AMD for anything these days.
[Posted by: lol  | Date: 05/12/08 12:38:48 PM]
+ expand thread (2 answers)

3. 
I'm guessing he took the "Steve Ballmer 21 day leadership course". ( As seen on TV ) ;)
[Posted by: Bill  | Date: 05/12/08 01:34:16 PM]

4. 
"I'm only one in Universe, not counting situation in some small village" - dipshit.
[Posted by: Konrad  | Date: 05/12/08 03:14:26 PM]

5. 
subpar inferior products... lol where do these fanboys get their motivation? Mr. Taylor is that you?? haha when will they learn.

Seems some nVidia execs needs to pull their heads out of their asses.
[Posted by: blazed  | Date: 05/12/08 04:01:13 PM]
+ expand thread (3 answers)

6. 
His comments is really silly. I have owned 5 Intel to 0 AMD, 6 nvidia to 0 ATI. I am always looking for the best product and usually when I build or buy, Intel or Nvidia is a head. If AMD or ATI come out with something better when I am shopping, I will get that. Competition is good. ATI did whoop on Nvidia for 2 years.
[Posted by: xophaser  | Date: 05/13/08 11:22:56 PM]

7. 
I had the opposite experience of Xophaser. Usually when I was out shopping, AMD/ATI was ahead of Intel/Nvidia.

For me, it was a choice between Athlon Thunderbird vs Slot-based Intel PIII. It was a choice between the Athlon 64 and Northwood P4.

Likewise, It was a choice between Radeon 9700 Pro, and the GeForce FX...

I adopted a high-resolution DVI LCD panel early on. For others like me, they KNOW how bad NVIDIA's DVI-output was at resolutions higher than 1600x1200. The FX was egregious in this aspect especially.
[Posted by: Kenrou Horo  | Date: 05/14/08 04:01:26 PM]
+ expand thread (2 answers)

8. 
that sounds like a man with nothing to worry about (in his own mind he is a king nay a GOD)
[Posted by: Athlonite  | Date: 05/30/08 02:35:41 AM]

9. 
Is NVidia now loosing completely the mind. Radeon HD4850 is now in all mind around EMEA. It has much better performance than competitive products from NV. On top comes that NV has mayor supply, PCB and Heating problems and needs to spend $150 up to $200 Mio for fixing these issues.
The R4xxx series is going to outperform everything, so NV should face the realitiy.
Is this the arogancy or just not knowing the market. They know, that the consumer market is changing fast. NV dominated the last two years, but lost now momentum.
I am sorry for NVidia, but now the momentum is at ATI!
[Posted by: MMMM123  | Date: 07/14/08 06:27:42 AM]
+ expand thread (1 answer)

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